Overview
- Calvin Klein launched the Holiday 2026 campaign on Monday, Nov. 9, built around a personal edit of the brand’s icons selected by Jung Kook of BTS.
- The campaign was directed and photographed by Alasdair McLellan and opens with a minute-long video spot and photos that show Jung Kook playfully modeling and styling the pieces.
- The curated assortment centers on denim — including the Barrel, ’90s Straight and Baggy silhouettes — plus marled yarn sweaters, knits, outerwear, accessories and Calvin Klein underwear.
- This release follows a May 2026 20-piece capsule Jung Kook designed that sold out in under 30 minutes worldwide and was described by PVH as one of the company’s most successful collaborations, setting high expectations for demand.
- The collection is rolling out across Calvin Klein stores, calvinklein.com, social channels and high-impact out-of-home placements, which could drive site traffic and rapid sell-outs among global fans during the holiday shopping period.