Overview

• Peachy Company said a disputed Chinese advertisement was postponed before Tempest aired and called links to the drama a misunderstanding.
• The furor centers on a line in Episode 4 asking why China prefers war and warning a nuclear bomb could fall near the border.
• Chinese social media users also criticized depictions tied to Dalian, a carpet pattern resembling China’s flag being stepped on, and a Mandarin-speaking villain.
• Although Disney+ is unavailable in mainland China, clips and VPN viewing helped drive trending boycott calls and heavy discussion on platforms like Weibo and Douban.
• Outlets including The Independent, citing Jing Daily, reported that brands such as Louis Vuitton, La Mer, and Piaget removed Jun-related content in China, even as her agency disputes a causal link.