Overview

• Peachy Company said Tuesday that a Chinese advertisement linked to Jun Ji-hyun was postponed before Tempest aired and was not related to the drama.
• Chinese social platforms erupted over an episode-four line asking, “Why does China prefer war? A nuclear bomb could fall near the border,” which critics called defamatory.
• Jing Daily reporting cited by multiple outlets says Louis Vuitton, La Mer, and Piaget removed Jun-related content from China-facing channels and sites.
• Further complaints targeted the show’s depiction of China, including Dalian scenes alleged to be filmed in rundown Hong Kong areas, a carpet resembling the national flag, and Mandarin-speaking villains.
• Disney+ is blocked in mainland China, yet clips circulated via VPNs and unauthorized streams as boycott calls continued and the series streamed to strong audiences elsewhere.