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2d ago

Julien’s Auctions to Stage Largest-Ever Princess Diana Sale in Beverly Hills

Proceeds from the sale will benefit Muscular Dystrophy UK, with the pre-sale exhibition in Ireland ending June 17.

The final calico toile for Princess Diana's Royal wedding gown designed by David and Elizabeth Emanuel is displayed in the 'Princess Diana's Style & A Royal Collection', the largest collection of the Princess of Wales' fashion ever to appear at auction in history, at a public exhibition in The Museum of Style Icons, in Newbridge, Ireland, June 9, 2025. REUTERS/Clodagh Kilcoyne
Princess Diana pictured wearing the floral Bellville Sassoon gown, which is estimated to fetch up to $300,000, to a polo match in 1988.
Mandatory Credit: Photo by David Levenson/Shutterstock (156256l) Princess Diana Prince Charles and Princess Diana on Tour of the Gulf States - 1989

Overview

  • Julien’s Auctions will hold “Princess Diana’s Style & A Royal Collection” on June 26 at The Peninsula Beverly Hills, featuring more than 100 items from the princess’s life.
  • The sale will be conducted live and online, representing the most extensive assemblage of Diana’s fashion and memorabilia to date.
  • Key lots include a 1988 Bellville Sassoon silk floral “caring dress” (est. $200,000–$300,000), a Catherine Walker cream silk evening gown, and a Bruce Oldfield yellow floral ensemble.
  • Other highlights comprise a Dior handbag gifted by Bernadette Chirac, a sketch and tulle remnants from Diana’s 1981 wedding dress, and pieces linked to Queen Elizabeth II and the queen mother.
  • A previous Julien’s sale fetched $1.14 million for one of Diana’s dresses, underscoring the rising collector value of royal memorabilia.