JuJu Watkins Signs NIL Deal With State Farm, Expanding Brand's Investment in Women's Sports

The USC basketball star becomes the second college athlete to partner with the insurance giant, following Caitlin Clark's groundbreaking deal in 2023.

• JuJu Watkins, a sophomore guard for USC, has signed an NIL deal with State Farm, joining Caitlin Clark as the second college athlete to partner with the brand.
• State Farm's NIL partnership with Watkins highlights its growing investment in women's sports, which includes sponsorships in the WNBA, NCAA basketball, and a new 3x3 women's basketball league.
• Watkins, one of college basketball's top players, led the nation in scoring as a freshman and continues to excel in her second season, averaging 22 points per game so far.
• The partnership will feature Watkins in co-branded advertisements alongside State Farm's mascot, Jake, as part of the company's marketing strategy to reach diverse audiences.
• State Farm's previous NIL deal with Caitlin Clark proved highly effective, with marketing data showing a significant boost in consumer engagement during Clark's Iowa games.

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