Overview

• JuJu Watkins, a sophomore guard for USC, has signed an NIL deal with State Farm, joining Caitlin Clark as the second college athlete to partner with the brand.
• State Farm's NIL partnership with Watkins highlights its growing investment in women's sports, which includes sponsorships in the WNBA, NCAA basketball, and a new 3x3 women's basketball league.
• Watkins, one of college basketball's top players, led the nation in scoring as a freshman and continues to excel in her second season, averaging 22 points per game so far.
• The partnership will feature Watkins in co-branded advertisements alongside State Farm's mascot, Jake, as part of the company's marketing strategy to reach diverse audiences.
• State Farm's previous NIL deal with Caitlin Clark proved highly effective, with marketing data showing a significant boost in consumer engagement during Clark's Iowa games.