JuJu Watkins Joins $35M Investment in New Women's Basketball League

The USC star becomes the youngest investor in Unrivaled, a 3-on-3 league set to debut in January 2025 with a focus on equity and player empowerment.

Unrivaled, a 3-on-3 women's basketball league co-founded by WNBA stars Napheesa Collier and Breanna Stewart, raised $35 million in funding, including $28 million in its Series A round.
USC sophomore and basketball standout JuJu Watkins, at 19 years old, is the youngest investor, joining a star-studded group that includes Giannis Antetokounmpo, Michael Phelps, and Dawn Staley.
The league aims to transform women's basketball by offering players equity stakes, top-tier salaries averaging $242,000, and high-quality facilities in Miami for its inaugural season starting January 17, 2025.
Unrivaled has secured major partnerships, including a media rights deal with Warner Bros. Discovery to broadcast games on TNT, truTV, and Max, and an official uniform deal with Under Armour.
Watkins, who averages 24.7 points per game this season, chose to invest in the league rather than sign a traditional NIL deal, reflecting her commitment to its long-term vision.