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Judge Weighs Remedies After Google Ad-Tech Trial as DOJ Presses for Breakup

A decision on a potential forced sale of Google's AdX exchange is expected in the coming months with appeals expected.

Overview

  • Closing arguments concluded in Alexandria, Virginia, where the Justice Department urged a court-ordered divestiture to address Google's illegal ad-tech monopolies.
  • The government’s proposal centers on forcing the sale of the AdX exchange and other structural fixes, with prosecutors calling Google a recidivist monopolist.
  • Google argued for behavioral remedies, warning that splitting its tightly integrated ad stack would be technically risky for a system handling about 55 million requests per second.
  • Judge Leonie Brinkema signaled concern about enforceability during an anticipated appeal and indicated she aims to issue a remedy ruling next year.
  • The 11-day remedies trial featured 19 witnesses and seven experts, and follows a separate search case where Google avoided a breakup but was ordered to make conduct changes.