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Judge Rules Google Illegally Monopolized Key Online Ad Markets

The decision paves the way for potential divestitures of Google Ad Manager as the company plans to appeal the ruling.

People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. REUTERS/Annegret Hilse/File Photo
FILE - A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP Photo/Brian Melley, File)
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A sign is pictured outside a Google office near the company's headquarters in Mountain View, California, U.S., May 8, 2019./Paresh Dave/File Photo

Overview

  • A federal judge found Google unlawfully monopolized publisher ad servers and ad exchanges, violating U.S. antitrust law.
  • The ruling stems from a 2023 lawsuit brought by the DOJ and multiple states, targeting Google's ad-tech practices.
  • Judge Leonie Brinkema determined Google tied its publisher ad server and ad exchange through contracts and technology to suppress competition.
  • The DOJ seeks to force Google to sell its Google Ad Manager suite, with a remedies phase to determine next steps.
  • Google plans to appeal the decision, while a separate trial on the potential divestiture of its Chrome browser begins next week.