Overview

• With the remedies phase concluded, Judge Leonie Brinkema urged the parties to settle but signaled she will rule if no agreement emerges.
• The Justice Department is seeking structural relief that includes divesting AdX, open-sourcing DFP’s auction logic, and keeping open the option to sell more of DFP, with additional measures such as real-time bidding data access and a post-divestiture exchange ban reported by Digiday.
• Google countered with behavioral restraints and technical interoperability commitments, arguing that forced separation would freeze innovation and raise costs for publishers.
• Expert witnesses offered sharply opposed assessments of feasibility, with government experts calling separation achievable and Google’s experts warning of severe difficulty and degraded products.
• Brinkema noted she could appoint a compliance monitor if she opts for behavioral remedies, and observers expect any final order to draw appeals and shape other tech antitrust cases.