Judge Dismisses Byron Allen's $100M Lawsuit Against McDonald's

The lawsuit accused McDonald's of failing to meet its ad spending pledge with Black-owned media; Allen Media plans to appeal.

A Los Angeles Superior Court judge dismissed Byron Allen's $100 million lawsuit against McDonald's, which accused the fast-food giant of not fulfilling its pledge to increase ad spending with Black-owned media.
The lawsuit was based on McDonald's 2021 press release promising to increase its national advertising spend with Black-owned businesses from 2% to 5% by 2024.
McDonald's argued that the lawsuit was premature as the company still has time to meet its pledge by the end of 2024.
Allen Media Group plans to appeal the decision, maintaining that McDonald's made a false promise.
Allen Media Group also has a separate $10 billion lawsuit pending against McDonald's in federal court, alleging racial discrimination in advertising practices.