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Judge Allows Whopper Size Misrepresentation Lawsuit Against Burger King to Proceed

A federal judge ruled that claims of deceptive advertising regarding the size of Burger King’s Whopper could plausibly mislead reasonable consumers, advancing the case to class certification and discovery.

Burger King Whopper (Shutterstock)
An image of the Whopper burger from the lawsuit.
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Overview

  • U.S. District Judge Roy Altman denied Burger King's motion to dismiss, allowing the 2022 class-action lawsuit to move forward.
  • The plaintiffs allege Burger King's advertisements exaggerated the size of its Whopper, portraying it as 35% larger with more than double the meat compared to what is served.
  • Burger King has defended its advertising, stating that the patties shown are the same as those served to customers, though they acknowledged stylized photography to enhance presentation.
  • The judge distinguished this case from dismissed lawsuits against McDonald’s and Wendy’s, citing greater alleged misrepresentation in Burger King’s ads since 2017.
  • The next steps in the legal process include class certification and discovery, where plaintiffs aim to prove their claims of consumer deception.