Judd Apatow and Steven Spielberg Team Up for 'Cola Wars' Film
The movie will explore the intense 1980s rivalry between Coca-Cola and Pepsi, highlighting key moments like the New Coke debacle and Michael Jackson's Pepsi commercial accident.
- Sony Pictures acquired the pitch for 'Cola Wars' for over $1 million in April 2024.
- Judd Apatow will direct the film, with Steven Spielberg producing through Amblin Entertainment.
- The screenplay is being written by Jason Shuman and Ben Queen, known for their work on 'Acapulco' and 'Cars' respectively.
- The film will chronicle Pepsi's attempt to dethrone Coca-Cola in the mid-1980s, featuring events such as the introduction of New Coke and Michael Jackson's fiery mishap.
- Fans are eagerly anticipating the film, comparing its potential impact to recent corporate rivalry films like 'Air' and 'BlackBerry'.
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