Jürgen Klopp Takes Helm of Red Bull's Global Football Strategy
The former Liverpool manager aims to elevate Red Bull's football clubs to new heights, as the company rules out further acquisitions for now.
- Red Bull CEO Oliver Mintzlaff confirmed there are no current plans to expand the company's football club portfolio, which already includes RB Leipzig, Bragantino, and New York Red Bulls, among others.
- Recent acquisitions include French second-division club FC Paris and Japanese club Omiya Ardija, which was promoted to the second division last summer.
- Jürgen Klopp has been appointed as Red Bull's Head of Global Soccer, tasked with improving team performance and securing titles across the network.
- Klopp's role focuses on leveraging his experience to enhance player recruitment, development, and collaboration within the Red Bull football ecosystem.
- Mintzlaff emphasized that Klopp's expertise could provide a critical edge, potentially improving performance metrics by up to five percent in high-performance sports.