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JPMorgan to Retire Nutmeg and Launch JP Morgan Personal Investing in the UK This November

The rebrand signals a direct challenge to UK investing incumbents, reflecting JPMorgan's deeper push into retail wealth.

Overview

  • Existing Nutmeg customers will see their app and dashboard switch to JP Morgan Personal Investing from November 3, with emails outlining the changes.
  • The new service combines managed portfolios, ISAs and pensions with a digital wealth planner rolling out in the coming weeks.
  • Clients with more than £250,000 invested will gain access to a dedicated relationship manager offering one-to-one support.
  • JP Morgan Personal Investing will be available as a standalone service and within the Chase UK app for integrated banking and investing.
  • A self-directed DIY platform for trading shares, bonds and funds is planned for 2026, positioning JPMorgan against Hargreaves Lansdown, Interactive Investor and AJ Bell.