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JPMorgan Projects $100 Price Hike Only for iPhone 17 Pro as Apple Sets Sept. 9 Launch

Analysts expect the Pro to start at $1,099 with 256GB, with other models unchanged at entry.

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iPhone 17 series prices leaked. Image credit: Sonny Dickson
Apple iPhone 17 Pro may see a higher starting price due to increased storage.
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Overview

  • Apple has confirmed a September 9 event where a four‑model iPhone 17 lineup is expected, including a new ultra‑thin Air variant replacing the Plus.
  • A J.P. Morgan note cited by multiple outlets projects the iPhone 17 Pro will start at $1,099 with 256GB base storage, while iPhone 17 and 17 Pro Max retain last year’s U.S. entry prices and the Air lands at $899–$949.
  • Preorders are widely reported to begin September 12, with iOS 26 expected to roll out in mid‑September and retail availability to follow shortly after.
  • Major Indian retailers such as Amazon and Flipkart are discounting iPhone 16 and iPhone 16 Pro models ahead of the new launch.
  • Reporting and leaks suggest Pro‑focused upgrades including an A19 Pro chip, higher RAM options, ProMotion displays, and larger base storage for Pro models.