JPMorgan Launches Sports Investment Banking Group

The new division aims to provide comprehensive advisory services to the booming sports franchise market, valued at over $400 billion.

JPMorgan Chase & Co. has established a new Sports Investment Banking Coverage group, led by Eric Menell and Gian Piero Sammartano, to cater to its global sports-related clients.
The group aims to leverage JPMorgan's extensive capabilities across Investment Banking, Commercial Banking, and the Private Bank to offer holistic advisory and financial solutions.
Sports franchises across the U.S. and Europe are now valued at more than $400 billion, making them an increasingly attractive asset class for institutional investors.
The announcement comes ahead of an NFL annual league meeting where team owners will discuss a rule change potentially opening the door to more institutional investors.
JPMorgan's move follows Goldman Sachs' creation of a similar sports franchise unit, highlighting the growing trend among investment banks to capitalize on the booming valuations of sports teams.