Overview

• JP Saxe issued a TikTok plea on July 29 saying he needs to sell roughly 20,000 tickets in 48 hours or cancel his upcoming tour, and the video has since garnered over 1.3 million views.
• Ticket sales have picked up following the viral post, but as of July 30 Saxe has not confirmed whether the critical 20,000-ticket mark has been reached.
• The 25-date North American tour, with tickets starting at $50, is scheduled for mid-size venues in Toronto, Montreal, Ottawa, Edmonton, Calgary and Vancouver.
• Saxe revealed that his last tour, despite sellout crowds, lost about $200,000, highlighting that streaming success does not guarantee profitability on the road.
• His candid appeal has prompted calls for fans to support artists in smaller venues to help sustain mid-tier tours amid rising costs and competition from stadium acts.