Overview

• JP Saxe launched a TikTok appeal asking fans to buy 20,000 tickets in 48 hours to salvage his fall North American tour supporting his new EP.
• Despite drawing several million views and prompting a surge in purchases, the effort generated only a few thousand extra ticket sales.
• Having missed his sales goal, Saxe announced he must cancel the trek and will refund every ticket with gratitude and humility.
• In a candid Variety op-ed, he explained his choice of honesty over standard industry excuses and reflected on the gap between perceived success and financial reality.
• The cancellation highlights the broader economic challenges mid-tier artists face when touring 2,000–3,000-seat venues despite strong streaming followings.