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JP Saxe Cancels Fall Tour After Social Media Ticket Drive Falls Short

All ticket buyers will receive full refunds, planning to leverage the campaign’s lessons in crafting more viable touring strategies.

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Overview

  • After setting a 48-hour goal to sell an extra 20,000 tickets, Saxe moved only a few thousand more and officially canceled his 27-date North American Make Yourself at Home Tour.
  • He broke the news with a candid TikTok video and Variety guest column, rejecting conventional promotional spin in favor of unvarnished honesty.
  • Every ticket purchased for the scheduled shows will be refunded in full.
  • Saxe expressed both embarrassment and gratitude to fans, noting that the grassroots response revealed the power and limits of community support.
  • The cancellation highlights growing financial pressures on mid-tier artists, where streaming income alone often fails to cover rising touring costs and marketing tactics may obscure true demand.