Overview
- Joy sells a universal, product‑specific gift voucher that is redeemed by sending a product link, after which the company selects a seller, purchases the item, and ships it to the recipient.
- Investor Janna Ensthaler’s €350,000 investment for 15% is confirmed, with her team saying she has been involved since August and the company reporting a higher valuation after the show.
- Several investors challenged the revenue model that relies on commissions, captured discounts, and unused vouchers, with Frank Thelen calling it “a bit of a rip‑off” and Carsten Maschmeyer warning viewers would dislike how it makes money.
- The founders counter that customers pay the price shown at the shop or less, acknowledge they do not always seek the absolute cheapest seller, and say negotiated savings are now split 50–50 between the recipient and Joy.
- Beyond the TV deal, Joy raised more than €1.25 million led by IBB Ventures and began selling its physical cards on December 8 in MediaMarkt, Saturn, selected Edeka stores, and Shell stations.