Josie Maran Unites Over 30 Beauty Brands for LA Wildfire Relief Initiative

The 'Beauty Together' campaign launches with a charity event to provide immediate financial aid to wildfire victims and plans for long-term support.

Josie Maran spearheaded the 'Beauty Together' initiative, uniting over 30 beauty brands to support victims of the recent Los Angeles wildfires.
The campaign kicks off today with a charity sales event where proceeds will go directly to the Wildfire Relief Fund 2025 for immediate financial assistance.
Participating brands include well-known names like Sol de Janeiro, Youth to the People, Milk Makeup, and Goop, with many donating 100% of sales or a percentage of proceeds.
Maran emphasized the importance of cash donations to provide victims the 'dignity of choice' in addressing their urgent and varied needs.
Future phases of the initiative aim to extend long-term support, including fundraising and product donations, with the goal of raising $1 million in the first phase.