Overview

• Josh Cellars, an affordable wine brand named after the founder's father, has gone viral on social media platform X, formerly known as Twitter.
• The wine, which costs between $9 and $12, has been the subject of numerous memes due to its human name, 'Josh'.
• The meme trend started when a user named @OptimusGrind__ posted about the wine, comparing it favorably to other budget wine brands.
• Despite some ridicule, the joke has resonated with many users, leading to a surge in popularity and continued meme creation around 'Josh' wine.
• Josh Cellars was founded in 2007 by Joseph Carr and by late 2023, it became America's No. 1 premium table wine according to Vine Pair.