'Josh' Wine Goes Viral on Social Media

Affordable wine brand named 'Josh' becomes subject of widespread memes on X, leading to surge in popularity.

Josh Cellars, an affordable wine brand named after the founder's father, has gone viral on social media platform X, formerly known as Twitter.
The wine, which costs between $9 and $12, has been the subject of numerous memes due to its human name, 'Josh'.
The meme trend started when a user named @OptimusGrind__ posted about the wine, comparing it favorably to other budget wine brands.
Despite some ridicule, the joke has resonated with many users, leading to a surge in popularity and continued meme creation around 'Josh' wine.
Josh Cellars was founded in 2007 by Joseph Carr and by late 2023, it became America's No. 1 premium table wine according to Vine Pair.