Overview

• Amazon and Josh Gad have unveiled the Kindle Kids Backseat Book Crew to inspire children to read during summer travel.
• Families who join receive a welcome bundle that celebrates reading milestones with stickers, a “Kindle Kids on Board” bumper sticker and a 10% promo code.
• Kindle Kids devices cost $129.99 (with Ocean Explorer, Space Whale and Unicorn Valley designs) and include an Amazon Kids+ subscription for access to thousands of kid-friendly books and audiobooks.
• Gad shares family travel advice such as packing efficiently, embracing spontaneous detours, assigning snack duty and making the backseat a fun learning space.
• Beyond the initiative, Gad plans to guide his daughters through classics like Mark Twain and continues work on his memoir collection In Gad We Trust and The Writer comic series.