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Josh Flagg Apologizes Over Instagram Post of Fire-Damaged Malibu Homes

Flagg says his marketing team posted the image without his approval during a transatlantic flight, defending the sales as supporting Malibu’s recovery.

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Overview

  • On August 12, Flagg shared a photo of two beachfront properties flattened by the January wildfires with the caption “JUST SOLD!” and sale prices of $5 million and $4.65 million, prompting hundreds of critical comments.
  • He told TMZ that the image went live in error while he was on a transatlantic flight and that he had not reviewed or approved the post.
  • Flagg issued an apology for any offense caused and emphasized that the sales demonstrate Malibu’s rebuilding progress and neighborhood restoration.
  • He highlighted his prior relief efforts, including opening his home to displaced residents like Melissa Rivers, advocating on CNN and FOX, and opposing policies he says slowed recovery.
  • The incident has reignited debate over social media tone and the messaging of high-end real estate transactions in disaster-affected areas.