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Jordon Hudson’s Sideline Presence Draws Notice as Belichick’s UNC Falls to UCF, 34-9

UNC reiterates she manages his off-field brand, not football operations.

Overview

  • Hudson was on the field in Orlando and was filmed speaking quietly with Bill Belichick before kickoff.
  • UCF routed North Carolina 34-9, dropping the Tar Heels to 2-2 in Belichick’s first college season.
  • Quarterback Gio Lopez exited in the third quarter with a right leg injury after throwing for 87 yards and two interceptions.
  • Carolina Athletics has said Hudson is welcome at team facilities and oversees Belichick’s personal-brand activities outside his team duties.
  • Belichick has publicly stated Hudson has no role in football decisions, even as her visible presence continues to draw online scrutiny.