Overview

• Hudson surprised hosts Charlotte Wilder and Madeline Hill of “The Sports Gossip Show” by cold-calling them and introducing herself as “the president of your universe.”
• On the podcast, the 24-year-old likened herself to Taylor Swift’s publicist by adopting the nickname “Bill’s Tree Paine” to emphasize her self-appointed PR role.
• She abruptly canceled plans for an in-person interview in New York after taking issue with the show’s critical coverage and its partnership with The Athletic.
• Wilder and Hill described Hudson’s communications as circular and emotional, citing her use of “word salad” and an oscillating tone between cordiality and confrontation.
• Despite having no formal PR background, Hudson’s tactics have drawn criticism from media insiders who question her qualifications and unofficial control over Belichick’s narrative.