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6h ago

Jordon Hudson Seen on UNC Sideline as Belichick Falls to 2-2 With 34-9 Loss at UCF

UNC says Hudson manages Belichick’s personal brand outside football operations.

Bill Belichick and Jordon Hudson attend Michael Rubin's 2025 Fanatics Super Bowl Party at The Sugar Mill on February 08, 2025 in New Orleans, Louisiana.
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Overview

  • Photos and fan video show Hudson on the field in Orlando and briefly speaking with Belichick before kickoff.
  • UCF beat North Carolina 34-9, leaving Belichick’s Tar Heels at 2-2 in his first college season.
  • Quarterback Gio Lopez threw for 87 yards with two interceptions and left in the third quarter with a right leg injury.
  • Belichick praised UCF coach Scott Frost postgame and said North Carolina must correct multiple issues.
  • Recent coverage reiterates UNC’s denial of a facility ban for Hudson and highlights prior statements that she coordinates Belichick’s off-field engagements.