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Jordon Hudson Back on UNC Sideline as Tar Heels Rout Richmond Days After Trademark Bid Denied

The appearance followed a USPTO decision rejecting her “(Bill’s Version)” trademark bids over likely confusion with New England Patriots marks.

Overview

  • Hudson, 24, was seen on the UNC sideline at Kenan Memorial Stadium on Sept. 13 as the Tar Heels beat Richmond 41–6.
  • The USPTO denied attempts to register “Do Your Job (Bill’s Version),” “Ignore the Noise (Bill’s Version),” “The Belestrator (Bill’s Version)” and “No Days Off (Bill’s Version).
  • Officials cited a likelihood of confusion with trademarks owned by Robert Kraft and the New England Patriots, according to an official notice issued earlier this month.
  • Her continued visibility follows earlier sightings at Belichick’s UNC debut vs. TCU and at Charlotte, where she was seen holding the visiting locker-room door.
  • UNC and Belichick say she holds no formal role with the program, and players have said her presence has not been a distraction.