Overview

• Hudson, 24, watched from the sideline at Kenan Memorial Stadium during UNC's rout of Richmond on September 13.
• The U.S. Patent and Trademark Office this month denied four "Bill's Version" applications—Do Your Job, Ignore the Noise, The Belestrator, and No Days Off—due to likely confusion with trademarks held by the Patriots.
• The pair submitted the filings in April seeking to register modified versions of phrases long linked to Belichick's Patriots tenure, which are already owned by the team and Robert Kraft.
• Hudson has been a regular game-day presence, previously seen speaking with Belichick late in the TCU loss and holding the locker-room door at Charlotte, and recently carrying a clear bag filled with crumpled papers.
• Reaction has ranged from mockery by TCU safety Bud Clark to UNC players emphasizing she is not involved in operations, as wide receiver Jordan Shipp said in July.