Overview
- The Luka 5 is slated to launch on January 8 on Jordan.com and at select retailers, with an initial “Venom” black‑and‑green colorway and a “Viper Edge” all‑green version listed as coming soon.
- Jordan rolled out a playful “Bad Luka, Nice Shoes” short featuring mock apologies and cameos from Adrian Wojnarowski and Boban Marjanović, positioning the campaign around Dončić’s on‑court persona.
- Reporting indicates Dončić is day‑to‑day with a left calf contusion and is expected to try to play on Christmas against the Rockets if a workout goes well, creating the possibility of an on‑court Luka 5 debut.
- The shoe adds the line’s first full‑length Zoom Strobel with a CushIon 3.0 midsole, plus ISOband for push‑off support and an ISOplate for underfoot stability, along with low‑profile tooling and herringbone traction with HART rubber.
- Early retail reporting pegs the “Venom” at around $145, though prices vary by outlet and have not been uniformly confirmed.