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Jordan Brand Unveils Jayson Tatum’s Tatum 4 With ‘St. Louis’ Debut on Oct. 10

Jordan presents a lightweight, performance-focused design that ties Tatum’s resilience message to a hometown-themed first look.

Overview

  • The ‘St. Louis’ colorway releases Oct. 10 through Jordan’s website and select retailers, priced at $135 with full-family sizing.
  • Jordan Brand touts the model as its lightest basketball shoe, built with a close-to-foot fit for responsive movement.
  • Key tech includes an S‑Seam Strobel, Cushlon 3.0 midsole, a forefoot Air Zoom unit, and a TPU midfoot stability shank.
  • The debut colorway nods to Tatum’s hometown and Cardinals colors, featuring premium suede, dynamic mesh, and a heel ‘0’ styled after his diamond pendant.
  • Tatum remains in Achilles rehab, and an unnamed insider believes he may return to the court in early March, a timeline echoed in the shoe’s comeback narrative.