Overview

• Air Jordan40 introduces the first full-length ZoomX foam paired with a full-length Zoom Strobel unit to boost energy return and court feel.
• Its premium leather upper features 360-degree internal webbing and design nods to past models, such as the Air Jordan5 tongue and Air Jordan13 reflective accents.
• The sneaker launches July 12 in the ‘The Classic’ colorway at a $200 retail price, with availability on Jordan.com and select retailers.
• Next releases include ‘Blue Suede’ on August 20 and ‘Dusty Rose’ on September 20, with nine additional colorways slated through the remainder of the year.
• Paolo Banchero of the Orlando Magic and Trae Young of the Atlanta Hawks will lead the campaign, marking the first joint NBA representation for a Jordan Brand launch.