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Jordan Brand to Open First U.S. World of Flight Flagship in Philadelphia on Oct. 10

The Walnut Street store brings the brand’s pinnacle experiential concept stateside, signaling a wider rollout centered on community programming, premium releases, customization.

Overview

  • Doors open at 10 a.m. with a public block party at 4 p.m. featuring exclusive product drops and on-site customization services.
  • The store sits at 1617 Walnut St. in a nearly 7,000-square-foot, two-story Beaux Arts building approved by the Philadelphia Historical Commission after scaled-back renovations.
  • Philadelphia becomes the sixth World of Flight location worldwide following Milan, Tokyo, Seoul, Beijing and Mexico City.
  • Jordan Brand positions the site as a destination for its broadest U.S. assortment alongside community events, storytelling, and a curated co-creation experience.
  • Nike says this is the first of several planned U.S. World of Flight stores, and no athlete appearances were announced for opening day despite local ties to Jalen Hurts and Jared McCain.