Overview
- Jordan Brand announced NIL deals with Duke freshmen Cameron and Cayden Boozer, Syracuse guard Kiyan Anthony, and UConn forward Sarah Strong, marking its first men’s college basketball signings.
- Cameron Boozer is off to a fast start for Duke, averaging 20.3 points, 9.5 rebounds, 4.0 assists, 1.5 blocks and 1.7 steals through six games.
- Sarah Strong leads UConn early with 11.0 rebounds, 5.2 assists, 3.2 steals and 2.8 blocks per game and is averaging 19.6 points after five games.
- On3 NIL valuations cited in the announcement place Cameron Boozer at $1.8 million (No. 7 in college basketball), Kiyan Anthony at $1.1 million (No. 25) and Cayden Boozer at $747,000.
- The move builds on Jordan Brand’s college efforts that include women’s stars Kiki Rice and Mikaylah Williams and football deals with DJ Lagway and Zachariah Branch, with financial terms of the new agreements undisclosed.