Overview
- The brand anthem aired during the 2026 Grammy Awards broadcast and features Niecy Nash‑Betts as a genie.
- Teyana Taylor appears alongside WNBA stars Napheesa Collier, Rhyne Howard, Gabby Williams and Isabelle Harrison, with Regan Aliyah, Bada Lee, Awich and G.E.M. also featured.
- The spot reimagines the 1991 Michael Jordan–Spike Lee commercial that originally included Little Richard in a genie role.
- Jordan Brand describes the effort as linking past and present cultural influence while centering women across sport and entertainment.
- The hero sneaker is the Air Jordan 6 Infrared “Salesman,” slated for its first release in spring 2026 and derived from an unreleased 1999 sample.