Overview
- Jordan Brand publicly unveiled the Space Jam 30th program on October 8, announcing a footwear and apparel collection, the “Greatness Is Never Out of Reach” campaign, and a six-part mini‑documentary titled Space Jam: Beyond the Jam.
- The drop centers on multiple Air Jordan 11 designs including a Retro OG that the company says is nearly identical to the pair Michael Jordan wore in the 1996 film and new colorways called “Magic Ball” and “Green Screen.”
- Retail availability begins November 5 through jordan.com and select retailers with staggered sneaker release dates through November and December, including Nov. 11, Nov. 16, and Dec. 12 for key AJ11 variants.
- The collection expands the AJ11 silhouette into new categories with cleated AJ11s for baseball and American football plus golf and lifestyle variants, and includes other models such as an Air Jordan 3 Lola Bunny colorway and the Jordan First 1.
- Jordan Brand is linking product drops to storytelling by launching the mini‑doc produced with Jesse Collins Entertainment and using it to reposition its YouTube channel as “Jordan TV,” a move meant to convert cultural engagement into retail demand.