Overview
- The brand anthem premiered during the 2026 Grammy Awards on Feb. 1 at Crypto.com Arena in Los Angeles.
- WNBA players Napheesa Collier, Rhyne Howard, Gabby Williams and Isabelle Harrison appear alongside Niecy Nash-Betts, who plays a genie, with a turn by Teyana Taylor.
- The campaign updates a 1991 Jordan Brand commercial tied to Michael Jordan and Spike Lee that featured Little Richard as a genie.
- Jordan Brand positions the piece as part of its Generational Greatness effort to connect past and present cultural voices ahead of the WNBA’s May 8 season start.
- The spot features the Air Jordan 6 Infrared “Salesman,” slated for its first release in spring 2026.