Jools Lebron Faces Trademark Battle Over Viral 'Demure' Phrase

The TikTok creator's popular expression 'very demure, very mindful' was filed for trademark by another individual, sparking legal and financial concerns.

Jools Lebron's viral phrase 'very demure, very mindful' was filed for trademark by Jefferson Bates on August 20.
Lebron expressed regret for not trademarking the phrase sooner, citing potential financial setbacks.
Fans have rallied in support of Lebron, advising her on potential legal challenges.
Lebron's rise to fame includes appearances on Jimmy Kimmel Live! and collaborations with major brands.
The trademark application is still under review, leaving the outcome uncertain.