Overview
- The artist’s team confirmed his slot for the Copacabana beach celebration to Extra, with national outlets echoing the announcement.
- His October 26 live DVD recording under the Lapa Arches drew about 50,000 attendees, according to press reports.
- Riotur and the Municipal Secretariat of Economic Development estimate that the Lapa event injected roughly R$11 million into Rio’s economy across hospitality, food, transport, leisure and retail.
- The impact estimate relied on IFec RJ benchmarks of R$133.60 average spend per local resident and R$1,851 per tourist.
- Riotur president Bernardo Fellows lauded the job creation and sector gains, and Mayor Eduardo Paes took note of the numbers as evidence of the singer’s pull for Réveillon, which is expected to draw millions.