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Jonouchi Turns ‘World’s Longest Chin’ Into Viral Self-Love Brand

Videos exploring medical theories behind his jaw protrusion alongside messages of self-acceptance have earned him more than 800,000 followers across YouTube, TikTok, Instagram

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Jonouchi and Joey Wheeler from Yugioh compete in a chin-off.
Jonouchi faced ridicule at school, but has managed to turn his visage to his advantage. Photo: QQ.com

Overview

  • Jonouchi’s chin began protruding around age five, leading to a diagnosis of jaw protrusion despite no family members sharing the trait
  • He brands himself as the “world’s longest-chinned YouTuber” with dedicated channels on YouTube, TikTok and Instagram
  • He has broadened his profile by appearing on Japanese television programs, extending his reach beyond social media
  • After years of childhood teasing and romantic rejection, he now leverages his experience to promote confidence and self-love
  • Online reactions have compared his appearance to figures like China’s Jianwen Emperor and speculated about a new human species, driving further virality