Overview

• BKLYN is now on sale on the Jones Road website and at Liberty, priced at £44 for a 30ml bottle.
• The unisex parfum features notes of lemon, neroli and sandalwood, framed by Bobbi Brown as effortless like a favorite pair of jeans.
• Early shopper feedback highlights a clean, fresh, light scent, with some reviewers noting limited longevity on skin.
• The release builds on October 2023’s The Shower Fragrance, which the company says lifted demand for other products.
• BKLYN had previously appeared in limited lab packaging and gathered strong customer reviews ahead of today’s wider rollout.