Overview

• Bailey told British GQ he will "stop acting for a bit" next year to concentrate on running the Shameless Fund he launched in 2024.
• The organization raises money for LGBTQ+ nonprofits through creative partnerships with brands rather than traditional donation drives.
• He said the immediate focus is staffing and “getting all the right people in all the right places” to build the foundation’s infrastructure.
• Bailey cited a figure that only one penny of every £100 raised in the UK goes to LGBTQ+ causes, framing the effort as a response to a funding shortfall.
• Reported collaborations have featured Cara Delevingne, Kylie Minogue, Scarlett Johansson and Cynthia Erivo, with campaigns including Cubitts eyewear and Loewe’s “Drink Your Milk.”