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Jonathan Anderson Debuts Eclectic Preppy Menswear Collection for Dior

He draws on Dior’s heritage to kick off a strategic multi-collection overhaul designed to invigorate the house during a slowdown in luxury spending.

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Overview

  • Anderson’s menswear line premiered June 27 at Paris’s Hôtel des Invalides, marking his first collection as creative director of Dior menswear, womenswear and haute couture.
  • The show blended collegiate tweeds, tailored suiting, boot-cut jeans and pastel cable knits to fuse preppy codes with Anderson’s signature eccentricity.
  • Iconic Dior motifs like the Bar jacket opened the runway alongside archival nods to dresses such as the Delft and Cigale.
  • High-profile guests including Rihanna, Daniel Craig, Robert Pattinson and Pharrell Williams underscored the industry’s enthusiasm for Anderson’s vision.
  • Charged with revitalizing Dior amid a luxury spending downturn, Anderson plans to roll out his transformation over multiple collections.