Overview
- Chu told Business Insider that studio executives were never shown the movie’s closing image because he feared it would be folded into marketing.
- The director said he issued a strict directive — “Do not show this shot” — to preserve the intended reveal.
- Universal previously leaned on a recreation of the stage show’s iconic art for the first film’s campaign, which drew online pushback and fan edits.
- Cynthia Erivo publicly condemned those fan alterations as degrading, saying the film poster was an homage and not an imitation.
- Wicked: For Good opened this past weekend with about $226 million worldwide, which TheWrap reports is a record for Broadway adaptations.