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JoJo Siwa Switches TikTok Display Name to ‘Joelle’ and Teases 2026 Plans

The move has fueled rebrand speculation heading into the new year.

Overview

  • On Dec. 31, the singer and dancer updated her TikTok profile to display her birth name, Joelle Siwa, instead of JoJo.
  • In a year-end TikTok, she lip-synced to her 2016 track Boomerang and captioned, “What a year it is ahead,” after a prompt about her plans for 2026.
  • Comments on her posts ranged from enthusiasm about a potential new era to questions about shifting away from the well-known JoJo brand.
  • No specific projects or a formal rebrand have been announced, and her TikTok handle remains unchanged.
  • Fans and outlets noted the change comes as she continues her relationship with Chris Hughes, who has referred to her as Joelle, following a year she called “beautiful.”