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Johnny Manziel Turns GameDay No-Show Into Kalshi Promo as Market Probability Jumps

The post raised disclosure questions, with Kalshi already criticized for recent marketing tactics.

Overview

  • Manziel posted on Dec. 31 directing followers to a Kalshi market about his potential College GameDay return in 2026, citing a 34% chance.
  • Within about an hour of the post, Kalshi users pushed the market on his appearing before 2027 to roughly 59%.
  • He wrote that he is good with ESPN and Pat McAfee, called his Dec. 20 absence out of his control, and said he will have more to say.
  • Reporters note no clear indication the post was a paid advertisement or partnership, and neither Manziel nor Kalshi provided formal disclosure.
  • Any 2026 appearance is uncertain because GameDay locations are announced seasonally, placing the decision partly outside Manziel’s control.