Overview
- The lawsuit, filed this week in Tennessee, seeks damages exceeding $75,000.
- The complaint targets Coca-Cola’s 2025 NCAA “Fan Work Is Thirsty Work” campaign for using a vocal made to resemble Cash.
- The estate says an agency hired a tribute singer and cites a social media post as evidence of intent to evoke Cash’s voice.
- The suit highlights that Cash’s voice has been licensed only twice since 2003, both for Super Bowl ads.
- The ELVIS Act is cited to assert protections against unauthorized commercial use of a person’s voice, and Coca-Cola has not commented.