Johnnie Walker Unveils World's Lightest Glass Whisky Bottle
The innovative 180-gram bottle aims to reduce carbon emissions and will debut at the London Design Festival.
- The Johnnie Walker Blue Label Ultra bottle weighs just 180 grams, significantly lighter than the typical 500-gram spirits bottle.
- Developed over five years, the hand-blown teardrop-shaped bottle was designed in collaboration with Turkish glassmakers Şişecam.
- The bottle's lightweight design could potentially reduce carbon emissions, with every gram of glass reduction saving around half a gram of carbon in production.
- Only 888 bottles will be released, each costing £1,000, and they will be housed in a bamboo cage for stability.
- Diageo is sharing its patented lightweighting techniques royalty-free to encourage wider industry adoption.