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John Wick Spin-Off Ballerina Falters at Box Office Before Surging on PVOD

Early availability on PVOD propelled Ana de Armas’s thriller to the top of digital rental charts following a modest $109.6 million global box office return

Ana de Armas as Eve Macarro in From the World of John Wick: Ballerina
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Overview

  • Ballerina, the first theatrical spin-off in the John Wick franchise directed by Len Wiseman, has grossed $109.6 million worldwide against a $90 million budget.
  • After its July 1 PVOD debut, the film climbed to No. 2 on iTunes, No. 3 on Vudu, No. 7 on Amazon and secured top spots on Prime Video and Fandango at Home.
  • Theatrical screenings have dwindled to about half of its opening venues, prompting Lionsgate to focus on digital sales as its primary revenue driver.
  • Despite its commercial struggles, the movie holds a 76% critics score and a 93% audience rating on Rotten Tomatoes.
  • Original footage by Len Wiseman was reworked by Chad Stahelski to intensify action sequences and expand Keanu Reeves’s cameo role.