Overview

• John Whaite alleges that Waitrose removed his recipes and YouTube videos without prior notification, suggesting the decision was linked to his OnlyFans activity.
• Waitrose responded by stating that they regularly refresh and update their online recipe offerings, while expressing gratitude for Whaite's contributions.
• The chef and broadcaster reactivated his OnlyFans account in January 2025, posting explicit content after previously quitting the platform in 2022 over career concerns.
• Earlier this year, Whaite also lost a partnership with Peugeot, which he claims ended after his OnlyFans return was announced.
• The situation highlights broader tensions between personal digital expression and corporate brand standards in the evolving media landscape.